BMI Group
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Business Solution | Increase Sales | Motivate and Reward Employees | Differentiate Yourself | Reward Loyal Customers


There is one question that is consistently asked regardless of what industry we are working with:

"How is it possible for you to provide these award programs so inexpensively?"

An average hotel has 30 - 35% of there rooms vacant everyday. Hotels rent out their rooms by the nights, and unlike a normal product, once tonight is gone you can't go back and sell yesterday. It's gone forever!

Our programs provides hotels and resorts with additional travelers in their already vacant rooms at a very discounted price since it is better to have someone stay at a discount than not stay at all. Additionally, hotels and resorts receive residual income from customers. Travelers spend extra money in the gift shops, restaurants, lounges, and with room service. Also, they may decide to stay more nights than their award was good for and, therefore, pay for any additional nights. As long as they have a good experience, most of travelers will stay at the same hotel when returning to the same destination. Moreover, people usually share their good experience and recommend to friends and family members the hotels and resorts they stay in.

The hotels and resorts that are participating in our programs are expecting people to come back on their own time and time again. That is exactly why you can expect for your customers or clients to receive the best possible experience when traveling on our travel incentives.



Travel incentives are a huge perceived value advantage over cash or merchandise incentives.

They have real trophy value and shelf life to the travel user and reflect positively on their sponsor, brand or employer.

They extend their value outside the actual awardees to family members and colleagues.

Seasonal spikes, new product launches and advertising campaigns benefit directly from the addition of a travel incentive layer.

Areas you can use vacation incentives for:

Sales Incentives – To increase sales.
Employee Incentives – To motivate, retain and reward efficient employees.
Customer Loyalty Incentives – To build customer loyalty and trust.
Referral Incentives – To develop contacts and promote referrals.
Purchase Incentives – Increase immediate sales and obtain money up front.
Membership Perks – Sell new memberships.
Trial Incentives – Encourage trial of product or service. (i.e. car test drives)
Up-sell Incentives – Encourage product or service upgrades.

Some examples of industries that are currently using vacation incentives:

Banks and Financial Firms
Medical Companies
Car Dealers
Jewelry Stores
Furniture Retailers
Service Providers
Real Estate Firms
Manufacturers
Distributors


In today’s business environment sales skills alone aren't enough to compete with so many new products and services becoming everyday commodities.

A successful business distinctively separates itself from the competition. Fortunately, many companies have already discovered that standard incentives like price reductions and merchandise incentives are not as effective as they used to be.

Businesses too often make the costly mistake of having a sale and cutting their price in order to move units.

However, bundling any product with a value-added item like our travel incentives is an easy way to double or triple the value of your product in the consumer’s eyes. Product bundling is an easy way to generate higher profit margins without compromising your price and profits. When you master the art of product bundling, you'll sell more products more often and at higher prices.

According to Incentive Federation, travel is the most widely appealing incentive where everyone wins. Your sales people will close more sales, your clients will enjoy an exciting vacation experience and your business will continue to grow. Travel incentives have proven over and over again to give significantly higher perceived value and therefore make a much better use of reward budgets. Travel incentives add value and give your prospects an irresistible reason to respond — now. Travel incentives can help you to:

• Exceed your sales goals.
• Sell more accessories, extended warranties.
• Open more investment accounts or promote closeout inventories
• Create a lasting impression with your best prospects so they'll buy again
• Improve direct mail and ad response rates
• Up-sell or sell multiple units without squeezing your margins
• Prompt your clients to make a decision
• Close more high-ticket products or services
• Encourage your most profitable customers to buy again

All goods and services have implied consumer value. What's yours? Successful companies have learned the power of adding value to their products and services with travel incentives.

Add value and you'll generate higher profit margins. You'll sell more products more often and at higher prices.


It’s true for most business categories that 80% of success is derived from 20% of the people; therefore, the greatest potential for improved performance of your business is in the rest 80% of your employees.

Losing a staff member costs…big time! Evidently, a good talent is hard to find, keep and motivate. But how many of your staff really look forward to another plaque on their wall and a retail gift certificate.

With travel incentives, you can turn your entire team into top performers. By giving your employees travel incentives, you can:


  1. Foster a positive, productive workplace.
  2. Encourage loyalty and a sense of ownership in your business
  3. Surprise employees without creating a feeling of entitlement
  4. Keep your customers happy — because happier employees do better work.

Travel has a significantly greater perceived value, trophy value and ‘shelf-life’ to the end user. The cost effectiveness, affordability and residual value to the participating business of vacation travel as an incentive will reflect directly on the bottom line. Travel incentives are highly coveted reward for a job well done. Give your top performers a well-deserved break that leaves them well - rested and ready to return to a job they love. Travel incentives are great recruiting tools too!

You can't buy performance nearly as well as you can motivate it. Dedicate 3-5% of yearly compensation to travel incentives and yield the same gains that 15% of compensation in cash rewards would produce. This amounts to a 3-fold increase in spending to achieve the same results.

Your sales people and customer service representatives are your most valuable assets since an increase in customer retention rates by 5% could increase the value of an average customer by 25 to 100 percent!

Doesn't it make sense to keep your employees motivated and happy?


Do not allow your business to turn competition into a race-to-the-bottom game - whoever can get to the lowest market price and still stay in business wins.

This is not a game you want to play because nobody wins! It isn't good for your business, your industry or the economy.

The way to avoid the situation of competing on price alone is with differentiation. In other words, you need to provide a value proposition that your competition can't.

Our incentives give ability to innovate and differentiate yourself from your competition at an affordable price. Also, through our incentives you can differentiate yourself among employers and be able to attract professional and highly qualified staff to your company.

Our travel incentives fill the need of your target market – travel and relax in style. Those businesses that listen to their markets and offer incentives that fill the need of the consumer are ahead of the game.

When your promotions budget is already loaded with multiple annual promotions, but you still cannot move your product or service, it is time to switch to out travel incentives. Travel incentives have perceived value and create a whole lot of brand buzz like no other.


Business can't buy its customers' loyalty — it must earn it. Building trust among customers and clients will keep them coming back for more. And when they do, your business will see big results. A surefire way to increase loyalty is to offer your customers rewards, such as travel incentives and gas certificates, for shopping with you on a regular basis.

Jump-start customer loyalty by directing your advertising and marketing efforts at existing customers rather than new ones. As we all know, satisfied clients tell an average of 3 to 5 people of their purchasing experience. Unsatisfied clients don't return, and they tell approximately 10 people, and then those people tell other people.

A successful business attributes approximately 85% of their clients to word of mouth. Make travel incentives work for you.

Why are loyal customers so important?

• Refer your company and services to others becoming brand advocates
• Use your services time and time again
• Volume of purchases increases over time
• Less costly than new customer acquisition
• Create another avenue for customer communications and touch points

Although customer loyalty is the obvious cost to the business, travel incentives have a infinite flexibility of travel ‘packages’ and luxury perception that stretches the dollars invested while giving a sense of reward often in excess of the real cost of the incentive.

In the USA alone, over $4.5 billion a year is spent by business in consumer incentive promotions. It is getting harder to sustain brand loyalty when consumer confidence in on-line shopping is rising day by day; however, your loyal customers come back to you every time.

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